Who is that guy who does your ads? I have been asked that question so many times. Some folks love them, some folks have a slightly different opinion of them. Hopefully, you have heard them! Sometimes we forget that we are supposed to be selling stuff and we get off the track a bit.
True story: Years ago we formally did business with an out-of-state bank. I got to meet one high and mighty muckety muck who was the Vice President of the 'We- Don't-Give-A-Damn-About-You Department'. Well, he stood there and surveyed the other people in the room all while pretending to talk to me. (You know the type).
A few weeks later, at a luncheon for business people who were helping bring the first NCAA Men's Final Four to San Antonio, everyone at the table introduced themselves and what business they were from. When it came to my turn I said "Joe Calvey, Mother's Window Tint". Usually, I get a few nods. Not today. A thin wiry fellow in a three piece business suit jumps to his feet and shouts "Let me tell you my favorite Mother's Window Tint commercial." He then proceeded to do a two year old commercial word for word. His name is Pat Frost, President of Frost Bank.
Sometimes we put beautiful young ladies in our TV ads. And every once in awhile someone sends me an email that they don't like that. Oh well. Nearly all of our ads are in good taste. I say nearly because there was one that I must admit crossed the line. We put a couple of fat, old, middle-aged guys in the ad who each gave a real nice testimonial about why they shopped at Mother's. You have my promise we will never run that ad again! There's more skin on display at the grocery store check-out line, in the pages of the local newspaper and on any local television station than in our ads.